The listener group methodology used by Farmers’ Voice Radio guarantees regular

feedback on your radio programmes from a core group of listeners. However, to ensure that your programmes are working for as many people as possible, and to develop a true a two-way conversation with the audience, you also need to engage with the wider programme listenership. The following guidance will help you decide the best way to do this, based on who the target audience is, your budget and the existing facilities in place.

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