LOCAL FACILITATOR

Its role is to coordinate activities and liaise between the different partners. 

A farmers’ organisation, NGO, CBO etc. with good knowledge of and strong links to the target community.

FARMER

LISTENER

GROUP(S)

Group of 10- 12 farmers (at least 50% female) selected to represent a cross-section of the target community.

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They are the principle source of the radio content and provide continuous feedback on programme quality and impact.  

 EXTENSION OFFICERS 

Public or private technical experts (agriculture, veterinary, environment, gender etc.) who provide extension services to the target communities.

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Their role is to participate in regular Listener Group meetings and to provide input to discussions on agreed topics.

LOCAL RADIO

STATION

Selected for its popularity and accessibility in the target community.

The radio station assigns one or two presenters to attend and record regular Listener Group meetings. 

RADIO

LISTENERS

The wider radio programme audience; potentially millions of individuals.

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They are encouraged to engage with the programme, sending questions and comments via SMS and voice calls.

 STAKEHOLDER

PLATFORM

A physical or virtual group of business, government, NGO and research reps connected to the focus sector or supply chain.

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Its role is to bring specific knowledge or a particular perspective to the radio programmes through interviews and/or responses to listener questions.